Helium 40

When a friend turns 40, you can laugh, or tie black balloons in their yard, or be psyched for them because at 40 you really figure out a LOT in a good way, or you can eat ice cream with them all day or do 40 shots of tequila, or throw a huge bash, or a tiny non-bash. But whatever you do, you should write them a card.

Each E. Frances card begins as an original watercolor painting, is then printed in brilliant color on luxe, heavyweight paper and finally kissed with gold foil.   Made in the USA.